Recreativo,
I see what you mean but, in my iPhone usage and wifi you need to be quite near the source of the signal for your iPhone to detect it. What I mean is that when your phone detect the FanClub_78844 your eyes have the shop in full sight and the shopkeeper would catch much more people at that distance with a classic advertising. While using GPS you could catch people that would not see (therefore know) when there is a shop around the corner.
Aside of that I think you should to be carreful that your app does not drain the battery, I have no mercy for any new app that I can see draining my battery, I don't even wait to be in iTunes to remove it from the iPhone and does it right away on the sidewalk.
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